In the July 1943 issue of National Geographic Magazine the Milwaukee released a piece describing its dedication in helping win the war.
"America's Roads To Victory..."
boulevards of steel and stamina. 'Faster, Faster,' is wartime
America's cry to the railroads. Speed the troop trains! Speed the
supply munitions trains! Speed the critical materials to the
factories! It's a challenge the railroads are taking in stride.
They're coming through on every assignment even though their need today
is more new equipment than is available under existing priorities."
"The railroads are mastering war traffic problems because they were ready with a modern power plant that, in recent years, had been utilized to only half its capacity. The Milwaukee Road, for example, prepare with new power as well as new freight and passenger cars, in the decade before war struck. It improved more than 2,000 miles of track with heavier rail and new ballast. It rebuilt over 80,000 linear feet of bridges. It reduced curvatures to permit faster schedules...and 500 grade crossings were eliminated or provided with automatic protection. These improvements, plus heavier tonnage on both cars and trains, account for The Milwaukee Road's present ability to double its load.
Aided by the co-operation of business and government shippers, its 35,000 loyal, determined employees are ably handling their tremendous responsibilities. The Milwaukee Road and the other railroads constitute one of our vital war industries. The Milwaukee Road, 11,000-mile supply line for war and home fronts." There are a few interesting aspects to note about the wording of this ad. The first sentence discussing unfilled capacity was a result of the Great Depression that persisted throughout the 1930s. For better or worse World War II brought the United States out of its economic stagnation and returned rail traffic to pre-depression levels, which helped some roads stave off bankruptcy.
Additionally, the opening statement stating that they were "...ready with a modern power plant..." harkens back to World War I when railroads were completely ill prepared for the surge in traffic it wrought. This led to the only time in American history that the industry was nationalized under the United States Railroad Administration (USRA). Many systems were left ravaged with worn out equipment and tired rights-of-way once they were returned to private ownership. Not wishing to see this happen again railroads spent considerable resources updating infrastructure and rolling stock in the event of another traffic surge. Despite the depression railroads were able to sufficiently handle the World War II volume.
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America's Roads To Victory